Feeding better food to more people is the primary purpose and agenda of Sweetgreens chain of restaurants according to its co-CEO Nathaniel Ru. Sweetgreens has more than 40 locations serving healthy, organic and fresh locals that keep diners waiting to have a taste of his delicious recipe.
This high-end salad chain hits the right keys in the food industry, and it’s backed by big investors like Daniel Boulud, Danny Meyer, and Steve Case.
The company is co-owned by two Georgetown University classmates who are tech pioneers. They ensure that 30% of Sweetgreens transaction passes through their mobile app or website. Ru says that technology is their DNA and a good way of making their business succeed.
To stay closer to their customers the trio as come up with a management strategy that requires their corporate offices to close doors and work on the ground. According to Ru, the company has decentralized its operation and headcount, and they recently opened an office in Los Angeles.
The trio, consisting of Nicolas Jammet, Jonathan Neman, and Nathaniel Ru, come from first –generation immigrants and they all have parents who own businesses. They met in an entrepreneurship class, and they formed a bond that has seen them open healthy eating restaurants. Learn more about Nathaniel Ru: https://angel.co/nathaniel-ru and https://about.me/nathanielru
The co-founders opened doors to their first business in Georgetown in August 2007 and from that day they have grown to chain of restaurants all over.
Nathaniel Ru states that the best advice he can give to himself as a 20-year-old is to read and read more books than he can even handle. He also states that the hardest thing when it comes to managing is to delegate works once you get used. He confesses that Nic, Jon and he used to handle all the roles in the company.
He advises that once you start a business, you should learn to build a team early enough. Nathaniel Ru favorite restaurant is Little Serow Johnny Monis; it has superb Northern Thai food, and his most admired CEO is Kevin Plank of Under Armour.
Nathaniel Ru holds a 2007 BS in finance from McDonough School of Business Georgetown University. He is one of the co-founders of Sweetgreens Company that believes in local and sustainable sourcing.
Nathaniel and his co-founders believe in food that fits your tastes, budget, value, community, and imagination. Ru and his partners also launched the largest food and music festival “Sweetlife” that attracts more than 20,000 attendees