Desiree Perez

Jay Z’s very lucrative deal with Live Nation is soon coming to an end. The ten year $150 million deal with Live Nation, struck in 2008 is for touring and recording music. Live Nation is interested in continuing the touring side of the deal but not the recorded music. The end of the deal could trigger a “buy-sell,” which means either party can sell their stake in Roc Nation to the other or purchase the business wholly and completely. Jay as well as Rihanna and Shakira are a few of Roc Nation’s well known artists.As such, Jay Z is scouting other music industry giants to take a stake in his recorded music business at Roc Nation. He and his business partner Desiree Perez met with Sir Lucian Grainger, the CEO of Universal Music Group (UMG), raising speculation of UMG becoming a potential stakeholder.

According to UMG insiders, the company already has a distribution deal with Roc Nation but further investment would bestow a larger percentage of Roc Nation artists’ business. This would also allow Jay more resources to strengthen Tidal, which is currently competing against Spotify and Apple Music and also to develop new artists. An insider at UMG stated the discussion of the meeting wasn’t about the end of Roc Nation’s deal with Live Nation though, and reps for all parties involved made no further comment.

Jay Z’s business partner, Desiree (Des) Perez, is an integral part of Jay Z’s company, SC Enterprises; she is also the COO of ROC Nation. She’s an entrepeneur and media personality and a close associate of his for almost 20 years. She has a long track record of running SC Enterprises and a reputation for being a fierce negotiator and great with crunching numbers. She was a significant player in Rihanna’s Samsung deal. She runs ROC Nation Sports as well, with her husband, Juan Perez. She is also a producer and is known for the documentary, Change: The LifeParticle Effect.