Fashion is all about looking great and finding your own style. That’s why fashion dictates coming down from the ivory towers of fashion in New York just don’t seem to work anymore. That’s the feeling of Internet CEO Doe Deere, who’s the force behind the innovative online cosmetics line, Lime Crime. Deere has made a name for herself with her bold use of color and unusual ideas about what works in fashion and beauty.
Here are some of the rules Deere loves to break, style-wise.
1. Only Wear Black and White, Neutral Colors if Your Hair is an Unnatural Color
Doe Deere is well known for sporting wildly colorful hair in shades of purple or blue, but she doesn’t hold back as far as wearing color in her wardrobe.
2. Don’t Wear a Lot of Patterns Together.
This is an old, hard and fast rule that is just now being broken by innovators like Deere. She says the key to pulling off a pattern combination look is to find ways in which the patterns coordinate, like with matching colors or in shapes within the patterns. She is also fond of wearing some solid accent colors (like in tights or a scarf) that help keep things looking pulled together.
3. Play Up the Lips or Eyes with Makeup, Not Both.
As far as Deere is concerned, both the eyes and lips should be made up to play off eachother. The key is in using rich colors (like deep red or burgundy for the lips) and coordinating the hues in the eyes and lips. Done well, gorgeous eyes and lips are a knockout.
4. Don’t Wear a Lot of Colors All Together
Deere has long embraced a “Unicorn” theory of fashion and color, which means she loves to wear a lot of colors.
Sure, rules change all the time, which is why Deere feels it’s ok to play with the dictates of fashion and make your own beauty standards. It’s works for her, so why not give it a try?
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