How I Became Obsessed with Fabletics

Fabletics has quickly become a staple of my wardrobe and lifestyle. Like the 1.4 million other women who receive the gorgeous athletic outfits every month, the convenience of the membership program has me hooked. In fact, it encouraged me to explore the trend of membership models and it is definitely the shopping style of the future. From razors to groceries, having things delivered right to your door is simply easier than a shopping trip. Let’s face it – we’re all busy, we are all working from our phones and no one truly wants to jam a trip to the grocery store or a boutique into that hectic schedule on a weekly basis.



Fabletics does this by pairing an algorithm that generates the results into your own reverse showroom. Fabletics CEO said in a recent article that the reverse showroom has been the key to the company’s lightning success. The reverse showroom invites you into a whole world of Fabletics. A traditional showroom would involve you having to go into a store to shop. This strategy is wonderful in a time when most people go to the store to learn more about the outfits they want, then turn around and buy it on the internet at a lower cost. That strategy – paired with your unique user profile – means that Fabletics members receive that outfits they would be likely to buy in a store anyway. Because of this, Fabletics is gaining massive share of the athletic wear industry compared to big warehouse e-commerce dealers like Amazon, which leaves me spending hours sorting through products when I am only looking for a few items.


Fabletics is the brainchild of actress Kate Hudson. She is known for her passion for fitness, both for herself and for promoting it to women everywhere. She founded the company just a few years ago. She chose to pair up with TechStyle Group, an ultra-successful parent company of a handful of e-commerce sites.


If you want to find your next favorite obsession, you can visit the Fabletics website and take the user Lifestyle Quiz! The quiz is how Fabletics determines your personal style and that determines what outfits you will receive each month. The quiz is a few simple questions about your lifestyle such as fitness tastes, style preferences and fitness goals. It also asks you about your sizing and such. I actually found it fun and I am loving how on-point the outfits I receive were compared to what I would pick out for myself inside a store.