The hospitality industry is vastly transforming into a developed business that encompasses many strategies. A good example of one such business is Sweetgreen. The ever growing business is taking a new dimension of marketing its services. According to Nathaniel Ru, one of the co-founders, there are high chances of the business growing into many branches soon. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
It all began as a small boutique where salads were the customer’s favorite. In one of Ray Kroc’s conversations with an interviewer, he stated that the hamburger business is not just a food business. It is a show business. Perhaps, that is what Nathaniel Ru and his friends have adopted.
Profile Of Sweetgreen
Sweetgreen can now be emulated by leaders in the food industry. The restaurant has many chains that serve delicious meals coupled with health salads. The main selling point of Sweetgreen is the healthy food provision.
This is a cutting point that has earned the business profits. The millennial founders have now adopted a new marketing method that keen entrepreneurs should observe and implement. Technology is the key here. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
Nathaniel Ru explains that the development of technology has contributed to the growth of many businesses. Towards that end, Sweetgreen has introduced a new ordering platform, online ordering of food.
If you have wondered how Sweetgreen looks, consider having this mental picture. White, colorful walls, coupled with green for vegetation. The stores have open kitchens that showcase raw generated cooking. The food is prepared from natural vegetables, a symbol of health. The healthy recipes were adopted from their past lives. Read more: Nathaniel Ru | LinkedIn and Nathaniel Ru | Crunchbase
As students, Ru and his schoolmates from the Georgetown University had issues with finding healthy food from most restaurants. Most restaurants served fun and easy take away food. They took advantage of the niche in the market. That is how the business started.
Stores For Production
Presently, Sweetgreen has several stores across Northeast and core suburbs. The company extends services to New York, Boston and Washington.
As Nathaniel Ru continues to invest in better marketing strategies, there are new measures he has placed to continue growing the business by producing healthy food for clients. Their food comes from local farmers, a strategy that has kept the business ranking high on the list of restaurants.
Nathaniel Ru is a dedicated leader. He co-founded Sweetgreen with the aim of offering better, health foods through health ingredients. Ru is positive that Sweetgreen will expand under his watch.